Market Overview
Türkiye's share of eCommerce in total trade has reached 22%.
Download Country Payment Handbook-
Population: 87.7 *
* Source: Trmonitor, 2024.
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eCommerce: 92.27B *
* Source: Trmonitor, 2024.
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eShoppers: 43.17M *
* Source: Trmonitor, 2024.
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Internet users: 88.5% *
* Source: Trmonitor, 2024.
Gain insight into Türkiye's most relevant payment methods
- 62% Internationally-enabled credit card
- 16% Debit Card
- 11% eWallet
- 5% Bank Transfer
- 4% Cash payment
- 1% Buy Now Pay Later
- 1% Others
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
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Regular Bank Transfers
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Crack the local code to eCommerce in Türkiye
Get closer to how people buy and pay in Türkiye, from cards and installments to A2A payments and the local preferences that matter at checkout.
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