Market Overview
Offering alternative payment methods like mobile money is key to reaching this market
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Population: 57.3 M *
With a smartphone penetration of 77% and a banked population of 93.3%
* Source: Worldometers 2024.
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eCommerce: 4.81 B *
Kenya's eCommerce market shows a 21% annual growth rate *
* Source: eCommerceDB, 2024 & Datareportal, 2022
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eShoppers: 3.96M *
eCommerce users are expected to hit 63.9% of the population by 2027 *
* Source: Datareportal, 2022 & Statista, 2024
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Internet users: 56% *
Mobile money account penetration is 60% and 70% of internet use happens via phones *
* Source: Datareportal, beginning of 2024.
Gain insight into Kenya's most relevant payment methods
- 29% Cash on delivery
- 48% Mobile Money
- 16% Debit cards
- 3% Bank transfer
- 2% Credit Card
- 2% Other
Most commonly used options
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Mpesa
Mobile Money -
Airtel
Mobile Money
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Mobile Money
Learn moreTackle all audiences.
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The ultimate Country Payment Handbook to unlocking eCommerce growth in Kenya










































