Pakistan

Pakistan: eCommerce is more accessible than ever thanks to eWallets

By 2028, the digital commerce transaction value in Pakistan is estimated to be USD$21.21 billion

* Source: Statista, 2023

Market Overview

79% of Pakistan’s population lack access to a traditional banking system.

Gain insight into Pakistan's most relevant payment methods

  1. 47% eWallet
  2. 20% Cash payment
  3. 18% Bank Transfer
  4. 15% Credit Card (1 installment)
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