Market Overview
79% of Pakistan’s population lack access to a traditional banking system.
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Population: 254.57M *
* Source: Worldbank, 2022.
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eCommerce: 7.7B *
* Source: Worldbank, 2022.
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eShoppers: 21.47M *
* Source: Worldbank, 2022.
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Internet users: 53.4% *
* Source: Worldbank, 2022.
Gain insight into Pakistan's most relevant payment methods
- 62% Cash on delivery
- 13% eWallet
- 10% Debit card
- 7% Internationally-enabled credit card
- 3% Bank Transfer
- 1% Buy Now Pay Later
- 5% Others
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Wallets
Learn moreTackle all audiences.
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
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