Market Overview
South Africa is at the forefront of financial inclusion in the continent
Download Country Guide-
Population: 59.6M *
85% of the South African population is banked *
* Source: South African Government, 2023 & WorldBank, 2022
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eCommerce: 6.3B *
South Africa's eCommerce revenues are projected to grow by 11.8% annually by 2027.
* Source: Statista, 2023
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eShoppers: 29.8M *
More than half of South Africans have shopped online *
* Source: Statista, 2023
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Internet users: 82.54% *
Half of these users use mobile devices *
* Source: Statista, 2023
Gain insight into South Africa's most relevant payment methods
- 23% Debit Cards
- 21% Credit Cards
- 19% Bank Transfers
- 19% eWallets
- 10% Cash on Delivery
- 8% Others
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Online bank transfers
Count on a wide variety of options to drive conversion.
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The ultimate guide to unlocking eCommerce growth in South Africa







































