Yape, Peru’s SuperApp is now on-file and redefining mobile conversion

Author Ana Sofia Gonzalez, Country Manager Peru

For businesses selling in Peru, integrating Yape offers immediate access to a vast mobile user base. Yape facilitates instant payments via QR and provides an intuitive in-app experience, which has become a daily habit for millions. It's the payment method customers expect at checkout, ensuring a seamless mobile transaction experience.

The market penetration is undeniable: 7 out of 10 smartphone-owning adults in Peru use Yape. With over 15 million active users who demonstrate intensive mobile use and high transaction frequency, Yape is a powerful conversion driver for eCommerce and app-based businesses.

Since 2023, mandatory interoperability, championed by the Central Reserve Bank of Peru (BCRP), has significantly boosted transactions across digital wallets, banking apps, and acquirer QRs. By the end of 2024, this initiative is projected to generate over 165 million interoperable transactions monthly, further solidifying Yape's widespread adoption and increasing the likelihood that your end customers already utilize it for their payment needs.

What is Yape?

Yape is Peru's leading SuperApp, backed by BCP, the country's largest bank. Launched in 2017, it initially enabled P2P transfers and merchant payments via mobile phone or QR code, even for users without traditional bank accounts, thereby driving mass financial inclusion.

Beyond its core P2P and P2M functionalities, Yape has expanded its offerings to include incoming remittances, microloans, and bill payments. It has also developed its own marketplace, reinforcing its status as a frequently used SuperApp for a wide array of financial transactions.

Key Benefits of Integrating Yape for Payments and Conversion

Integrating Yape as a payment method delivers significant advantages for merchants targeting the Peruvian market, particularly in mobile commerce. The following summarizes the core benefits with a focus on payments, conversion, and the innovative 'Yape-on-file' feature:

• Broad Mobile Payment Reach: Yape provides instant access to a large, mobile-first user base in Peru. Its popularity for QR and mobile payments ensures merchants can engage consumers who expect seamless, real-time transactions directly from their smartphones.
• 2Streamlined, Low-Friction Checkout: The Yape payment flow leverages one-time passwords (OTP) and mobile phone aliases, eliminating the need for lengthy forms. This reduces cart abandonment and enhances the user experience. Additionally, Yape’s interoperability with other wallets and banks increases acceptance and usability across the ecosystem.
• Recurring and One-Click Payments for Growth: Recent enhancements enable one-click and recurring payments through Yape, aligning with consumer preferences for fast, repeatable mobile transactions. This supports higher customer retention and lifetime value.

Yape-on-file: Driving Higher Conversion

'Yape-on-file' allows customers to securely save Yape as a tokenized payment method, similar to storing a card on file. This enables true one-click purchases and recurring payments, removing the need to scan QR codes or re-enter credentials for each transaction. The result is a frictionless mobile checkout experience that significantly boosts conversion rates and payment authorization success, especially for repeat purchases.

Leading merchants such as Temu and Rappi are already leveraging Yape-on-file to accelerate repurchase rates and streamline the payment experience within their apps.

Unlocking eCommerce Potential in Peru

As Yape evolves into Peru’s leading SuperApp, it is setting new standards for mobile commerce. Merchants who integrate Yape—especially with on-file capabilities—are well-positioned to capture the growing demand for local payment methods and frictionless mobile experiences. With dLocal as a partner, businesses can securely activate Yape-on-file, optimize their local payments strategy, and scale efficiently in the Peruvian market.