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Brand guidelines

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Our primary logo

About our logo

Specification of usage:

When referring to the company, type it out correctly:

dLocal (lowercase d, capital L, lowercase ocal).

NOT: d-local, DLocal, Dlocal, d.local, D.Local, D-Local, d local, D Local, D local

Specification of its colors:

Spacing considerations

dlocal's logo clearspace considerations

Clearspace

We know you will be using our logo alongside a lot of information such as images, text and visual elements, so it is important to leave space to breath. Keep in mind the x-height in all your compositions.

dlocal's logo co-branding considerations

Co-branding

When creating a co-branded communications piece, use visual balancing to ensure the logos have the same weight. Use the x-height as reference as you in the picture.

About our icon

Our icon

dlocal's isologo

Our icon can be utilized in various scenarios, such as maintaining the brand presence in lengthy documents where the full logo may appear visually heavy and/or repetitive, or in our social media posts. However, it's important to consider the contrast and legibility when deciding which version to use.

download icon versions

Size considerations

Minimum size for printed or digital use

Minimum size for printed or digital use

Color

Primary color palette

  • Color copied!
    • HEX 1043FA(Copy)
    • RGB 16, 67, 250
    • CMYK 100, 78, 0, 0
  • Color copied!
    • HEX 0d0095(Copy)
    • RGB 13, 0, 149
    • CMYK 100, 89, 0, 43
  • Color copied!
    • HEX 33b6ff(Copy)
    • RGB 51, 182, 255
    • CMYK 76, 20, 0, 0

Primary color gradient

HEX 0d0095 Location 8%
45deg°
HEX 1043FA Location 70%

Secondary color palette

  • Color copied!

    For CTAs and Links

    • HEX 21A35B(Copy)
    • RGB 33, 163, 91
    • CMYK 95, 2, 100, 10
  • Color copied!

    For text

    • HEX 000000(Copy)
    • RGB 0, 0, 0
    • CMYK 100, 100, 100, 100
  • Color copied!

    For graphic assets

    • HEX CCCCCC(Copy)
    • RGB 204, 204, 204
    • CMYK 19, 15, 15, 0
  • Color copied!

    For graphic assets and backgrounds

    • HEX F2F2F2(Copy)
    • RGB 242, 242, 242
    • CMYK 4, 2, 2, 0
  • Color copied!

    For backgrounds and text

    • HEX FFFFFF(Copy)
    • RGB 255, 255, 255
    • CMYK 0, 0, 0, 0

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Actualizaciones del aviso de privacidad - Colombia

Le informamos que una versión actualizada del aviso de privacidad entrará en vigor el primero de julio de 2025. Hemos realizado cambios en las siguientes secciones:
4. Cuándo podemos revelar los datos personales;
8. Cookies;
9. Sus derechos;
10. Procedimientos para que los titulares puedan ejercer sus derechos en Colombia;
13. Cambios.

Lea el nuevo aviso de privacidad