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dLocal and Amway partner to strengthen local payments for direct selling across Latin America

2 min. read
dLocal and Amway partner to strengthen local payments for direct selling across Latin America

The partnership supports local card acquiring alongside APMs in Colombia, with a foundation for future expansion across LATAM markets

Montevideo, Uruguay, January 27, 2026dLocal (NASDAQ: DLO), the leading cross-border payment platform connecting global merchants to emerging markets, has partnered with Amway, the world’s largest direct selling company, to deliver reliable, locally optimized online payments across Latin America.

For direct selling and retail brands, lower card penetration and higher cross-border processing costs in emerging markets can affect approval rates and growth. Across Latin America, alternative payment methods (APMs) account for more than half of online sales, and fragmented rails often mean merchants need to work with multiple integrations. In Colombia alone, bank transfers make up around 35% of online payments.

Through its partnership with dLocal, Amway operates with local acquiring and domestic payment infrastructure in Colombia, accepting payments in local currency through local card processing, as well as PSE bank transfers and Efecty cash vouchers. This setup improves authorization rates, supports faster settlement, and provides clearer reporting for Amway, while delivering a more reliable payment experience for local customers.

As a single provider, dLocal supports Amway with local processing, optimized pricing, and on-the-ground support. Payment operations and reporting are handled through one platform, so Amway can run domestic payment flows without managing multiple providers or local entities.

Looking ahead, the partnership is designed to support broader regional expansion, with discussions underway to extend local payment acceptance to additional markets. With dLocal’s multi-country, multi-method coverage, Amway can add markets and payment methods in line with its regional priorities.

“As a global direct selling company, payments need to work reliably at the local level,” said Carolina Vásquez, Customer Service Manager at Amway Latin America. “Overall, the experience for both our operations and our end users has been positive. dLocal’s gateway has demonstrated stability, usability, and consistent performance, enabling fast and secure transactions. Our users perceive a clear and simple experience, while internally we value the reliability of the service and its contribution to an efficient operational flow.”

“Consumer payments in Latin America demand local rails and coverage to maximize acceptance and reliability,” said Agustin Botta, Head of EMEA at dLocal. “Expansion in this region usually isn’t limited by demand, but by how payments are run locally. This partnership with Amway is about crafting a solid regional strategy that can be replicated as they grow.”

About dLocal

dLocal powers local payments in emerging markets, connecting global enterprise merchants with billions of emerging market consumers across APAC, the Middle East, Latin America, and Africa. Through the “One dLocal” concept (one direct API, one platform, and one contract), global companies can accept payments, send payouts, and settle funds globally without the need to manage multiple local entities and integrations. For more information, visit www.dlocal.com

About Amway

Amway is an entrepreneur-led, global, health and wellbeing company based in Ada, Michigan, U.S. Founded in 1959, it is committed to serving Amway Business Owners and their customers across more than 100 countries and territories worldwide. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2025 Direct Selling News Global 100 list. For company news, visit: https://www.amwayglobal.com/newsroom. For Amway Latin America inquiries, contact: [email protected] 

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