Market overview
Japan has a highly banked population, and digital wallets like PayPay are driving eCommerce growth. * Source: International Monetary Fund, Oct 2023
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Population:124 M *
* Source: IMF, October 2023
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eCommerce: US$ 143.5 B *
Fourth largest in the world by sales volume
* Source: eMarketer, 2023
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eShoppers: 88 M *
* Source: Oosga, 2021
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Smartphone penetration: 87% *
* Source: Datareportal, 2023
Gain insight into Japan's most relevant payment methods
- 56% Credit Card
- 23% eWallet
- 10% Bank Transfer
- 7% Konbini (Cash)
- 4% Others
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Wallets
Learn moreTackle all audiences.
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
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Cash-based convenience store (Konbini) payments
Learn more -









































