About
Digital advertising channels rely on capturing global audiences and monetizing interactions. Emerging markets hold unique challenges, such as payment preferences, ad fraud, and complex revenue collection processes. A localized payment strategy will be beneficial for market expansion throughout Africa, Asia, and Latin America.
Benefits and features
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Allow clients to transact in local currencies and preferred payment methods.
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Manage payouts to content creators with timely and compliant payments.
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Streamline account receivable management for ad campaigns and subscriptions.
Quick facts for digital advertising in emerging markets
Source: Statista 2024
In 2028, 51% of total ad spend in Africa will be through mobile
During 2024, search and banner advertising spending in Asia will be USD$88.2 billion and USD$66.7 billion, respectively.
By 2028, 78% of digital advertising revenue will be generated through programmatic advertising in Latin America
Digital advertising challenges in Africa, Asia, and Latin America
- Difficulty monetizing global audiences due to varied payment preferences and behaviors
- Ad fraud and payment security risks leading to potential revenue loss and reputational damage
- Inefficient monetization and revenue recognition brings cross-border revenue collection complexities
- Navigating diverse international laws and regulations for regional regulatory compliance can be confusing
- Cross-border payment barriers causing hindered expansion into new markets
- Increasing operational cost affecting overall profitability due to high transaction fees and foreign exchange fee increase
- Managing small-value, high-volume transactions for subscriptions and micro-transactions
- Technical challenges integrating with existing ad platform systems
dLocal solutions available for Digital Advertising
Payins: Receive Payments: Allow clients to transact in local currencies and preferred payment methods.
Payouts: Pay Stakeholders: Manage payouts to content creators, providing timely and compliant payments.
Platforms: Manage Settlements: Streamline account receivable management and handle currency fluctuations.
Payment Methods
Access the most popular alternative payment methods available for digital advertising
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Cash
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Bank transfer
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eWallets
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Mobile money
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Real-time payments
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Cards
