KenyaMarket Overview
Offering alternative payment methods like mobile money is key to reaching this market
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Population: 56.1M *
With a smartphone penetration of 77% and a banked population of 93.3%
* Source: Worldometers 2024.
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eCommerce: 801.4M *
Kenya's eCommerce market shows a 21% annual growth rate *
* Source: eCommerceDB, 2024 & Datareportal, 2022
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eShoppers: 3.96M *
eCommerce users are expected to hit 63.9% of the population by 2027 *
* Source: Datareportal, 2022 & Statista, 2024
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Internet users: 40.8% *
Mobile money account penetration is 60% *
* Source: Datareportal, beginning of 2024.
Gain insight into Kenya's most relevant payment methods
- 60% Mobile Money
- 17% Debit cards
- 15% Cash
- 5% Other
- 3% Credit Card
Most commonly used options
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Mpesa
Mobile Money -
Airtel
Mobile Money
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Visa
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Mastercard
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Mobile Money
Learn moreTackle all audiences.
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airtel
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Mpesa
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Latest about Kenya
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Utilizing alternative payment methods: succeed in Kenya and Nigeria’s $15 billion eCommerce market
Africa can be an intriguing region for eCommerce markets. Especially countries such as Kenya and Nigeria, two of the biggest economies in the continent.
Learn more
The ultimate Country Payment Handbook to unlocking eCommerce growth in Kenya
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