Market Overview
Offering alternative payment methods like mobile money is key to reaching this market
Download Country Guide-
Population: 55.6M *
75.3% of Kenyans have an account with a financial institution *
* Source: Datareportal, 2022 & Worldbank, 2021
-
eCommerce: 1.7B *
Kenya's eCommerce market shows a 21% annual growth rate *
* Source: eCommerceDB, 2023 & Datareportal, 2022
-
eShoppers: 23.35M *
eCommerce users are expected to hit 63.9% of the population by 2027 *
* Source: Datareportal, 2022 & Statista, 2022
-
Internet users: 42% *
Mobile money account penetration is 60% *
* Source: Datareportal, 2022 & Central Bank of Kenya, 2022
Gain insight into Kenya's most relevant payment methods
- 40% Cash
- 35% Other
- 25% Card
-
Credit and debit cards
Play like a local by offering traditional payment methods.
-
-
Mobile Money
Tackle all audiences.
-
Latest about Kenya
Visit Blog-
Utilizing alternative payment methods: succeed in Kenya and Nigeria’s $15 billion eCommerce market
Africa can be an intriguing region for eCommerce markets. Especially countries such as Kenya and Nigeria, two of the biggest economies in the continent.
Learn more






































