Online commerce may cross borders, but when it comes to paying, people tend to stick with what they know. A consumer can shop on an international platform, subscribe to a global service, or buy from a brand thousands of miles away, but when they get to checkout, they’ll choose the payment method they use at home.
A global brand can look exactly the same in ten countries, right up until the moment someone reaches the checkout. That’s when you really start to see local habits, especially across emerging markets. Across these countries, local cards, account-to-account payments, real-time payments, eWallets, mobile money and other payment methods all play a role.
John O’BrienCRO at dLocalSpeaking that local payment language is essential. In fact, 71% of retail consumers surveyed across seven emerging markets said they’d be unlikely to buy from a site that didn’t accept their local currency or alternative payment methods they use.
There’s no single way markets of the future pay. Brazil has Pix. India has UPI. Türkiye increasingly checks out with TROY. Southeast Asia has its growing network of eWallets, and mobile money is still essential across many African markets. Even countries next door to each other can have very different payment habits.
What works in Argentina might not work in Brazil, or Indonesia in the Philippines. Even neighboring markets can pay very differently.