dLocal helps digital advertising and media platforms unlock and collect revenue across Africa & Middle East, Asia, and Latin America with localized payins, B2B invoice collections, and payouts to creators and publishers, all running on one emerging‑markets‑focused payment layer.
Use it when you:
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Collect local ad spend
Need to collect ad spend from brands, agencies, and SMBs via local payment methods and currencies instead of forcing cross‑border card payments only.
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Simplify B2B invoicing
Run B2B and invoice‑based models (campaigns, retainers, minimum spends) and want to simplify account receivables and FX across markets.
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Pay publishers and creators
Pay out creators, publishers, app developers, and resellers in their local currencies or in stablecoins to crypto-native partners,with timely, compliant payouts.
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Control ad payment fraud
Face ad‑related fraud and disputes (fake traffic, payment abuse, chargebacks) and need Defense Suite tuned to digital and media use cases.
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Expand through one partner
Want one partner across 60+ emerging markets instead of building and maintaining separate PSP and bank setups per country.
The challenge of digital advertising payments in emerging markets
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Your current statusThe challenge of digital advertising payments in emerging markets: Fragmented advertiser payments and slow B2B collections
Advertisers use different local payment methods across markets, while larger buyers often pay against invoices. Card-only or USD-only setups and local-currency receivables create delays, failed collections, and extra work for finance teams.
Local payment gaps and invoice delays hold back ad revenue
Digital Advertising SolutionSolutions: Localized Payins and invoice collections
Payins lets advertisers pay in local currency through familiar methods. Invoice Collection handles local-currency B2B invoices, while dLocal manages FX conversion and settlement.
Make local ad spend easier to collect and settle
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Your current statusThe challenge of digital advertising payments in emerging markets: Complex partner payouts and FX exposure
Ad networks must pay large publisher and creator bases in local currencies under different terms and rules. Multi-currency billing adds FX exposure and makes net revenue harder to forecast.
Thousands of recipients and currencies strain payout operations
Digital Advertising SolutionSolutions: Reliable Payouts in local currency or stablecoins
Payouts pays publishers and creators through local bank, card, wallet, or mobile-money rails. Where available, Stablecoin Full supports USDC/USDT payouts to crypto-native partners or stablecoin funding for fiat payouts through the same API.
Pay global partners through the rails that fit them
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Your current statusThe challenge of digital advertising payments in emerging markets: Ad fraud and billing disputes across disconnected systems
Invalid traffic, chargebacks, and billing disputes threaten margins. Separate PSPs, banks, and local partners fragment payment data, slowing reconciliation and risk response.
Risk and fragmented reporting erode margins and visibility
Digital Advertising SolutionSolutions: Defense Suite and one dashboard across markets
Defense Suite adds real-time payment fraud monitoring, ML scoring, and chargeback tools. One API and dashboard bring Payins, Payouts, and invoice collections into a consistent view across markets.
See payment risk and performance in one place
Key solutions for Digital Advertising
Explore solutions-
Payins
Collect local ad payments
Learn more about PayinsCollect local‑currency ad payments from advertisers, agencies, and SMBs via cards, bank transfers, real‑time payments, cash, eWallets, and mobile money in 60+ emerging markets.
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Invoice Collection
B2B billing in local currencies
Learn more about Invoice CollectionStreamline local‑currency invoicing and collections for B2B ad spend, corporate campaigns, and reseller models, while dLocal manages FX and settlement back to your central accounts.
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Payouts
Pay publishers and creators
Learn more about PayoutsPay publishers, creators, app developers, and partners in their preferred local methods and currencies, with centralized control over schedules, currencies, and reconciliation.
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dLocal for Platforms
For real-time multi-sided splits
Learn more about dLocal for PlatformsPower multi‑sided ad ecosystems with account onboarding, balances, and split payments when you sit between advertisers and a wide base of media partners.
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Defense Suite
Control payment fraud and disputes
Manage fraud and chargebacks with real‑time monitoring and dispute workflows tuned to digital, media, and high‑volume online transactions.
Benefits for Digital Advertising payments
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Higher collection rates and more predictable revenue
Local methods and currencies reduce friction and failure when advertisers, agencies, and SMBs fund ad spend across emerging markets.
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Simpler AR, payouts, and reconciliation
One partner and one integration for self‑serve payins, invoice‑based B2B collections, and multi‑party payouts across 60+ markets.
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Reduced FX, fraud, and compliance complexity
dLocal’s local entities, licenses, and FX capabilities help you navigate country‑specific tax, FX, and payment rules without building local infrastructure everywhere.
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Faster expansion and experimentation
You can launch or deepen coverage in new markets using the same payment backbone and playbook instead of re‑integrating for each country.
Key payment flows
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Advertiser and agency payments (self‑serve and invoiced)
Your core business is converting ad demand into billable revenue across markets. That involves a mix of self‑serve and invoice‑based payments.
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Advertiser sets up campaigns or accounts
Brands, agencies, or SMBs configure budgets, campaigns, and billing preferences (prepay, post‑pay, invoiced).
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Self‑serve payins via local methods (where applicable)
For self‑serve or SMB spend, advertisers pay using local cards, bank transfers, real‑time payments, eWallets, cash, or mobile money, depending on the market, via Payins.
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Invoice‑based B2B payments for larger accounts
For enterprise and agency accounts, you generate local‑currency invoices; with Invoice Collection, customers pay via local methods (bank transfer, instant rails, card), while dLocal manages FX and compliance.
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dLocal processes and settles funds
dLocal collects funds in the payer’s local currency, handles FX conversion and (where relevant) offshoring approvals, and settles net amounts in your chosen settlement currency (e.g., USD or EUR) on agreed cycles.
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Campaign and account status updates
Real‑time payment status is surfaced via webhooks and the dashboard so you can activate, pause, or adjust campaigns based on payment success or outstanding balances.
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Publisher, creator, and partner payouts
Ad and media businesses often sit in the middle of complex revenue‑share models.
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Revenue is attributed to publishers, apps, or creators
Your reporting attributes impressions, clicks, and conversions—and resulting revenue—to specific publishers, creators, or partners over a period.
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Balances are calculated per partner and market
You compute each partner’s net earnings (after fees, traffic quality adjustments, and chargebacks) and map them to local currencies and payout schedules.
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Payout instructions are sent via Payouts
You trigger payouts in local currencies via bank transfers, card payouts, wallets, or mobile money. Where partners prefer to receive value on-chain, you can use Stablecoin Payouts to send USDC or USDT to their wallet on a supported network, through the same API.
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Treasury flexibility on the funding side.
You can fund payouts with USD wires or, via Stablecoin Full, with USDC/USDT, reducing pre-funding costs and FX drag for global, long-tail partner bases.
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Partners see timely, traceable payouts
Payout status flows back to your dashboards and portals, improving trust and retention among publishers and creators who depend on predictable cash flow.
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Industry-relevant payment methods
For digital advertising in emerging markets, the right mix of methods ensures that ad budgets turn into settled revenue and partners get paid reliably:
View all payment methods-
Cards
Still central for many advertisers and SMBs; local acquiring and 3DS/tokenization help improve approval rates and reduce fraud.
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Bank transfers and real-time payments
Important for corporate and B2B clients, especially where instant schemes (Pix‑style, UPI‑style) are widely adopted.
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Digital wallets and SuperApps
Key for mobile‑first SMBs and agencies using super‑app ecosystems or local wallet infrastructure.
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Mobile money
Essential across many African markets, both for advertiser payins and publisher/creator payouts.
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Cash and cash vouchers
Relevant in cash‑heavy segments where advertisers fund digital campaigns via cash payments into local networks.
Got questions?
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How does dLocal fit with our existing ad stack and billing systems?
You keep your ad server, attribution, and billing logic; dLocal acts as the local payments and settlement layer. You integrate once via API or use hosted flows where suitable, then map your billing events (self‑serve charges, invoices, payouts) to dLocal’s payins, Invoice Collection, and Payouts flows.
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Can we support both self‑serve payments and invoice‑based billing?
Yes. Self‑serve or SMB spend can run through Payins with local methods, while enterprise and agency spend uses Invoice Collection for local‑currency invoices and B2B collections. Both appear in the same reporting and reconciliation layer.
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How do you handle payouts to publishers, creators, and other partners?
Using Payouts, optionally combined with dLocal for Platforms, you configure payout currencies, rails, and schedules per partner; dLocal then handles FX and local payment execution while you retain business‑rule control.
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Can we use dLocal only for emerging markets and keep our global PSP elsewhere?
Yes. Many digital businesses use dLocal specifically for emerging markets while maintaining existing PSPs in mature regions. You route traffic based on geography or segment and consolidate settlement and reporting internally.
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How does dLocal help with ad‑related fraud and disputes?
Defense Suite gives you ML‑driven fraud detection and dispute tools applied across payment methods, helping you reduce payment fraud and manage chargebacks while still keeping advertiser and partner UX fast and simple.
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How long does it take to go live?
Timelines depend on scope and integration model, but the single API and standardized flows are built for fast onboarding; many companies start with a few priority markets and methods, then expand coverage, payouts, and invoice‑based flows as volumes grow.
Ready to turn ad demand into collected revenue?
If you’re ready to make your digital advertising and media revenue work the “local way” in emerging markets, talk to dLocal about how our solutions can support your next phase of growth.
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